Who's Your Point of Reference?
Humans, especially us ladies like to browse…A LOT.
We browse at the grocery store... Hmm..what am I going to eat for dinner tonight?
We browse online..” ohhh that’s nice...Do I need that? OFCOURSE NOT! But I’m buying it anyway, because I had one glass too many and instant gratification feels great!
However, if I shop in this state, I tend to forget buying anything at all so it’s really a gift to myself, because there’s always a sober surprise in the mail….WAIT..Don’t I already have this?
I’ve also found that people like to browse on dating apps. They’re swiping everywhere! Up,down, left, right on so many potential brides and grooms, it makes my head spin!!
I had a single friend who showed me one of the apps he was on, and he let me take his phone and explore without giving me specific swiping instructions. Poor guy! I didn’t know what I was doing and matched him with all kinds of people! Needless to say, he never let me explore again!
I really had no idea how popular it was to meet online until I started asking customers how they met. One couple told me about an app they met on, and this app seemed safer than some of the others, because you’re only matched with people with whom you have mutual friends. What a GREAT IDEA! I think having that point of reference IS EXTREMELY HELPFUL when navigating through the dating jungle. . And naturally, in the wild, you always have the potential to encounter all kinds of scary creatures. But now, you can automatically narrow down the amount of potential traumatizing experiences by having a trusted point of reference. And who better than your friends?!
So, naturally, I thought to myself, when you’ve done your due diligence in the dating jungle and found that special person you want to spend the rest of your life with, when it comes down to buying a diamond engagement ring, who is your trusted point of reference?
From my research, people normally ask their close group of friends, "Hey who did you go to...? Did you have a good experience?" Referrals are a huge part of our business (our 4.9 star Google Rating helps too!) but I’ve found, especially since quarantine, more people want to shop locally. Those who are browsing that may have considered buying online in the past, have turned away because they want to deal with a trusted expert face to face and actually see the diamond in person before they purchase it. You eventually learn that not all diamonds are created equal and there’s just so much contradicting info out there, it can be confusing. At Green Hills Gold and Diamond Brokers, we spend time educating you about diamonds, comparing them face to face and show you exactly how quality impacts cost so you can make an informed decision. Recently, I had a customer tell me that he was considering purchasing online, but when he asked about any future repairs or a simple resizing, they would not only have to pay for it, but the new fiance would be ringless for at least 4-6 weeks. That’s 4-6 weeks she’s going to look single, and she just got the damn ring! At Diamond Brokers, we KNOW exactly just how excited she is to wear it, so we make resizing fast and simple ! He said he would rather do business with a trusted person he can see, who knows him and not feel like he’s just another Joe. In, out...NEXT! I absolutely understand where he’s coming from and that’s why at Green Hills Diamond Brokers, we really cater to our customers and offer them a unique one-on-one experience. Not another Joe Schmo here! We have so many different kinds of engagement ring styles that can be customized in any way, shape or form to fit exactly what you’re looking for. And don’t let the word “custom” scare you into thinking that it’ll cost you an arm and a leg, because we offer BROKER pricing. No limping out of our store! Keep those appendages!
If you are looking to just browse our large selection of fine jewelry or luxury watches or if you have something already in mind, come visit us at Green Hills Diamond Brokers and see how much money you can save by going to Nashville’s Premier Diamond Broker.